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29-12-2013. Believe it or not, the first-ever TV ad featuring the beloved Coca‑Cola polar bears turned 21 this year. Coca‑Cola's first polar bear print ad appeared in France in 1922, and the cuddly creatures were used sporadically over the next 70 years. In 1993, the icons made their TV debut as part of the global "Always Coca‑Cola.
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ATLANTA, January 26, 2012 - The iconic animated Coca‑Cola polar bears are back. And, just in time for the Super Bowl XLVI broadcast, they now have a TV, computer, smart phone and tablet device. That's right, just like 100 million other football fans from around the world, the Coca‑Cola polar bears will tune in to watch the big game as they open happiness with an ice-cold Coke and chill on.
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Coca‑Cola and the polar bear have a rich history together. The polar bear first debuted in a Coca‑Cola print advertisement in France in 1922 and then appeared periodically for the next 70 years. The modern polar bear did not make its debut until the 1993 "Always Coca‑Cola" campaign in a television ad called "Northern Lights.".
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The Coca-Cola Polar Bear made its debut in advertising campaigns in 1993. These iconic ads featured animated polar bears interacting with Coke bottles in snowy landscapes, capturing the hearts of viewers worldwide. The campaign became a huge success, establishing the Polar Bear as a beloved symbol of Coca-Cola's brand.
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The effort, which introduced limited edition "Arctic Home" Coca‑Cola cans, launched last October to help protect the polar bears' home. Supporters in the U.S. and Canada were asked to join the campaign by making donations to WWF and spreading awareness for Arctic conservation. After the first year of Arctic Home, over $2 million has been.
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Ken Stewart, the creative mind behind the beloved advertising icons, explains how an idea inspired his dog became one of the most cherished Coca-Cola commerc.
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When Coca-Cola released its virtual reality experience in 2016, it was a moment of synergy between a beloved mascot and cutting-edge technology. Through the power of VR, audiences were invited to step into the icy world of the Coca-Cola polar bears, to stand in the midst of the Arctic landscape and share in the bears' frolics.
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The Coca-Cola Bear is an iconic symbol of Coca-Cola, recognized around the world. It's a white bear wearing red Coca-Cola clothing and sunglasses - you can't miss it! The bear has been featured in advertising campaigns for the brand for decades and is a beloved character for Coca-Cola fans. Its name is officially the "Coca-Cola Polar.
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Collect, Play & Enter on Coca‑Cola App for your chance to win awesome prizes. Enjoy our refreshing beverages, collect special App currencies, play games and enter our promotions - it's both fun and rewarding.
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In 2011, Coca-Cola released limited-edition cans that featured animated polar bears on them in an effort to raise awareness about dwindling polar bear populations. The New Yorker published a piece asking if it was ethical to even keep using the polar bear as a mascot for the soda company, considering the danger the animal finds itself in.
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In 1993, the icons made their TV debut as part of the global "Always Coca‑Cola" campaign. Creator Ken Stewart initially got the idea for the groundbreaking commercial called "Northern Lights" from his Labrador Retriever, which reminded him of a polar bear as a cute, fluffy puppy. In the ad, the polar bears watch the aurora borealis.
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History. The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called Northern Lights where they gathered to.
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A post shared by NJ Photos (@njphotos1.0) Coca-Cola first featured a polar bear in a print advertisement for the French market in 1922, according to the Ad Mascot Wiki. In it, the first polar bear.
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On Coca-cola's contribution, Geoff York, Polar Bear biologist for WWF's global Arctic programme, said: "Working with large corporates for us is the way to make change happen." MORE ABOUT Arctic Circle